What We Actually Do Here
We review websites that aren't converting, figure out where people are getting stuck, and make specific changes that increase form submissions and sales.
How This Started
I spent years watching clients lose money because their checkout forms were terrible. Entire campaigns failing because someone put a coupon field in the wrong place.
Started Solaspyrexa in 2022 after fixing a SaaS company's signup flow and watching their trial conversions jump from 11% to 24% in three weeks. Not magic, just testing button placement and form field order.
The Actual Process
We install tracking, watch session recordings, see where people abandon. Then we build variations and test them. Sometimes changing headline copy matters, sometimes it's just making the phone number field optional.
Most changes are small. We've increased checkout completion rates by 18% just by moving error messages from red boxes at the top to inline validation below each field.
You're Working With One Person
No account managers or project coordinators. I handle your analysis, recommendations, and implementation directly.
Vincent Abernathy
Spent six years optimizing checkout flows for e-commerce and SaaS companies. Specialized in multi-step forms where most users drop off between steps two and three. Fixed 140+ conversion problems by identifying friction points through heat mapping and session analysis.
No sales team.
No project managers.
Just direct work on your conversion problems.
Analysis tools include Hotjar, Google Analytics, and custom event tracking setups for specific user actions.
Track Record With Real Numbers
Started working exclusively on conversion problems in early 2023. Most projects see measurable improvement within 4-6 weeks of implementing first round changes.
Average engagement is three months because conversion work requires testing multiple variations. Quick wins happen, but sustained improvement comes from systematic iteration over quarterly cycles.
Why Work This Way
Every website loses users differently. Cookie-cutter advice doesn't work because your checkout might be failing at the shipping calculator while someone else's dies at payment method selection.
I review your specific funnel, identify where people leave, test changes, measure results. If a change doesn't improve conversion after two weeks of traffic, we try something else.
