Practical Conversion Improvement
Your site might get visitors, but getting them to actually do something is different. I look at what's stopping people from converting—clunky forms, confusing navigation, messaging that doesn't match what they expect. Then we figure out what to change based on actual behavior data, not guesswork.
It's about identifying friction points and testing solutions that make sense for your specific situation. No dramatic promises, just methodical improvements that tend to move the needle when you stick with them.
How We Actually Work
Each site has different problems. Some have terrible mobile experiences, others lose people at checkout, some just confuse visitors immediately. The approach depends on what your data shows.
Behavior Analysis
I dig into your analytics, heatmaps, and session recordings to see where people bail. Sometimes it's obvious—a broken step in the checkout. Other times it's subtle, like copy that creates doubt right before someone would commit.
Technical Review
Slow load times kill conversions. Mobile layouts that don't work properly kill conversions. I check for technical issues that create frustration before anyone even sees your offer. These are usually quick wins if you fix them.
Message Alignment
If your ad promises one thing and your landing page says something else, people leave. I look at the entire journey to make sure each step logically leads to the next without creating confusion or mistrust.
Form Optimization
Long forms scare people off. Unclear error messages frustrate them. Required fields that don't need to be required create unnecessary friction. Small changes here often produce measurable improvements.
Testing Framework
I help you set up proper A/B tests so you're not making changes based on hunches. You need enough traffic and time to get meaningful results. Most people test too many things at once and learn nothing.
Ongoing Iteration
This isn't a one-time thing. You make changes, measure what happens, learn from it, and try something else. The sites that improve conversion rates treat it like a continuous process, not a project with an end date.
What You Actually Get
Consultation means we go through your site together, I point out specific problems I see, and we talk through what might work. You get documentation of findings and recommendations—then you decide what to implement.
Thandi Ngwenya
I've spent six years doing this for e-commerce sites and service businesses. Most of my clients see improvement within the first month after implementing changes—usually 15-30% lift in conversion rate when they fix the obvious stuff.
Initial Audit
I go through your site, analytics, and any tracking you have. Takes about a week. I document everything that looks like a problem—slow pages, confusing flows, weak calls to action.
Findings Review
We talk through what I found. Some things you'll agree with immediately, others might surprise you. We prioritize based on what's likely to have the biggest impact with the least effort.
Implementation Plan
I write up specific recommendations with examples. "Change this headline to focus on the outcome." "Reduce form fields from 12 to 6." "Fix this mobile layout issue." Clear enough that your team can execute.
Testing Setup
If you want to test variations, I help you set that up properly. Define the hypothesis, calculate how long you need to run it, make sure you're measuring the right thing.
Results Analysis
After changes go live, we check what actually happened. Did it work? Why or why not? What should we try next? This is where you learn what works for your specific audience.